Naked Oil is a company that offers high-quality, pure, and natural oils for skin, hair, and body care. Their products are made with organic ingredients and are free from harmful chemicals, making them suitable for all skin types. From nourishing face oils to soothing massage oils, Naked Oil has everything you need to keep your skin healthy and radiant.
Whoa, who is naked?? Not me I promise!
The oil industry is an interesting one. Just like most things in life, your pricing depends really on relationships.
When I got into this industry, it was hard for me as a business person to understand how people purchased and received their oils. I thought that there was one “Wizard of Oz” in the oil world and they decided on pricing.
I was wrong. As I got deeper and deeper into the underbelly of this industry I realized that some people are changing over 1200 % markup on their oils. It’s crazy. It feels very much like what you may think the pharmaceutical industry is like. The worst part? The quality isn’t there. My 5,000 hours of study has shown me that I have a deep true understanding of quality. That’s the way I see it anyway.
When I started looking deeper into this I saw a few things:
1200% markup is almost nothing when you have to have a team of 20 running your production line.
1200% markup is almost nothing when you have to pay attorneys for trademarks and corporate contracts.
1200% markup is nothing when you need to order bottles, labels and reducers less than 10k at a time.
1200% markup is nothing when you have to pay a whole marketing team to market a bunch of 10ml bottles.
1200% is nothing when you need to build a lab with 30k of equipment to process and follow GMP.
1200% markup is nothing when you have to pay to find relevant research on what you are selling to have the most up to date information.
1200% markup is nothing when you have to pay an independent lab to make sure your oils are of proper quality and chemically effective.
So really, I can’t blame them. But it doesn’t mean it doesn’t make me angry.
A few months ago, a man “friended” me on LinkedIn. He did this because I am the Treasurer of Alliance of International Aromatherapists, the Aromatherapy version of something similar to the American Medical Association. I had never heard of his company but he had one office in Florida, so I was intrigued. We set up a meeting on Zoom to meet each other.
That was the meeting where I came up with the idea of Faeve Naked Oils. He and his wife are immigrants from Europe that were coming here to create their “American Dream”. They have a large family all over Europe and South Africa and have been in the perfumery and oil world for over 50 years. They are distillers first. Parents, aunts and uncles are distillers in Europe, South Africa and Asia. Children are scientists and lab rats. This couple in particular took over the larger scale business to start up in the USA.
First and foremost, this large family is a family of artists. The art of distilling plants to get oils is not an industrial process, although some have made it into that. It is an art where you are taking gifts from the earth and then the earth supplies them into something more than the sum of its parts. You need to have reverence and understanding for the earth's energy to create good oils. This family was doing that before it was “cool”.
The wife and I spoke more during the meeting. We went to the same school. We have worked with the same people. She went to learn the science so she could be more effective in their labs. I went to school to understand the chemistry for medicinal uses. For 2 hours, the two of us “geeked out” on each other. Both of us were so pleased that we could talk our crazy language and actually understand each other. That type of conversation is rare.
They asked me why I didn’t “sell” oils. I said because I didn’t want to get into the cutthroat oil business. I wanted to stay in my lane with my science. Then they told me “you still can”. They appreciated my reverence and respect for what they did. I appreciated how down to earth and pure they were.
They then offered me a distributorship. This means that I can get a large copious amount of oil at very reduced pricing. They also sell to others, and probably at the same price point, as they have to make money as well.
The difference is, I’m not going to charge you 1200% markup.
Lavender, Lavandula angustifolia
Bye-Byte Bug Repellant Rollerball
Sweet Basil Oil
Organic Lemon Oil, Citrus Limon
Meditation Blend Rollerball
Brain Strain Rollerball
Ylang Ylang Complete
Twilight and Twinkles Rollerball
Sweet Orange Oil
Myrtle (Green) Oil