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Boomers get a lot of flack. They have hustled hard. They have played hard. They have seen and felt great wins and great losses.
They were out in the sun before SPF was known. They were the Generation that ate well and helped create the designer drinks that we see in restaurants today. They were the ones who would give their grandmothers health advice. From "drink cranberry juice" to "put some ice on it". This is when Celebrity Homemakers and Chefs really started to hit the scene.
As a child, Meredith members this hot salve from China that her neighbor would give for muscle aches. Some black stuff in a tube when you have a splinter. Today, we formulate products understanding the Boomer mindset and needs.
