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Gen Z lives their life in two different worlds. One is their media world and one is their everyday lives where they pass on information rapidly. The game of telephone with this Generation is fierce.
It is because of this we want to make sure that the natural products we use are sustainable, because they care about this planet and its natural resources. When we formulate our products, we make sure that we use plants and materials that are easily grown and harvested. Then we use science to put them together. This gives Gen Z faith that our products are indeed not hurting the planet.
Gen Z is also at the age that they are just coming out of college to about entering high school. They are on the run constantly. These products are made for Gen Z for portability and sustainability.
