Millennials are key multi-taskers due to their ability to handle technology with ease compared to prior generations. They are also known as the most educated Generation. Millennials also demand clean and natural products based on what they have learned from the past.
They know what is good for them and what is bad for them. They can also tear an ingredient list to shred within seconds with their knowledge.
Where Boomers had to go to library's and TV to get their information, Gen X had Encyclopedia Britannica. Millennials grew up having every piece of global knowledge at their fingertips.
When we think of this Generation, we think about making sure that our ingredients are clean. fresh and stable. We are ready for their science questions. Millennials are always on the go, love to travel and have items that handle a multitude of issues.